Public relations firms that know how to write press releases

Getting media coverage is easier than ever before thanks to a big reduction in the number of journalists employed by media companies. 

Public relations firms that know how to write press releases the right way with the right angles can get thousands of dollars of free publicity. Good public relations companies can get more free media coverage than many firms could afford to buy had they committed a large advertising budget to achieve their aim.

But finding the best PR firm Melbourne or Sydney is not as easy as you think.
Elite Public Relations is staffed only by current or former journalists. Its staff know how the media works because they have all worked for a newspaper, radio or television station.

These are the people who decide what makes news and these are the people who tell PR people at other PR companies what is and is not to be published. To be blunt most PR companies in Australia do not have any idea how to get the most effective media coverage for their clients.

All they are good at is billing by the hour and assigning junior staffers to the job. Most of the large PR companies have a token ex journalist or two employed to make themselves look like they are in the know. But these are usually an editor with very little recent connection to the media.

Not only this, most editors are remote from their staff. If they ever called to ask a favor of their ex-employees it is unlikely that they would be given any special treatment.

The truth is that it is not connections that help get media coverage; it is knowing what makes news. This does not mean extensive meetings and briefings.

Consider this – a journalist gets a media release or hears of a story. Especially in today’s digital age, they have minutes to start working on their story for publication. In other words they can spot the angle instantly.
It’s not rocket science. It is simply knowing what makes news.

They will also have the story written in an hour or two – so why is it large PR companies bill so many hours for simple jobs?
The journalists at Elite Public Relations know how the media works and get results that cannot be matched.
If you are in any doubt about how simple it is, compare the front pages of the main newspapers on any given day. Often they will have the same stories.

Watch the lead item on the 10, 9 and 7 news’. Often they are the same. Often they have the same words to introduce the stories. This is not because the stations conspire to run the same reports. It’s because picking the best stories is a skill (or more accurately a process). PR flacks don’t have this skill because they have not worked in the media.
Before you hire a PR agency Melbourne, find yourself an ex-journalist who can help, or come to Elite Public Relations.

You will save yourself money because the job will be done in a fraction of the time. And you will get more media coverage from your media campaigns.